The Value Of Links to your Magento Ecommerce Website

We all appreciate that links are indispensable but if they do not bring us to a page with a title similar to the link text then the users expectations are dashed. If there is a lack of similarity then the user has to perform mental

gymnastics to assess exactly where the connection lies. In light of the fact that web users make instantaneous judgements about websites, they are more than likely to be negative if navigational pathways are not efficient. A user will quickly hit the Back Button in this instance and abandon your site, if they think the page does not have what they were looking for. The semantics are not fundamentally the problem for the user rather than time delay. When we go onto a site initially, we scan rather than read the web content. Links are easily canned as the text around it is usually a different colour. As the mouse moves across them it changes. The links are also usually underlined and in larger or bold font with different colour backgrounds and are easily scanned for. If they do not appear in a recognisable fashion on the link page, then the reader will definitely abandon the site and speedily go elsewhere.

Every time you don’t link with the page title you are breaking faith with your users and the consequence of loss of trust is website abandonment. Talk to one of our Magento SEO Agency engineers.

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Magento 2 Web Design – Usability Apps And Mobile Website Design


Usability is a buzz word in the world of desk top and mobile devices that assumes an even greater significance than ever before. We recognise that usability has been suffixed by the word ‘science’ such is the importance

bestowed upon the effectiveness of human computer interaction. Usability defines how well and how efficiently a user can manipulate web design and layout to achieve a desired objection. Experts in the field now insist that good usability is a prerequisite for apps and Magento websites. and mobile websites more so than the conventional desk top experience. They assert that usability is important for everything but becomes indispensable for low commitment experiences. The obvious example is the option of mobile site users to move elsewhere quickly without consideration if usability lets them down. The choice is there for them to move elsewhere if the usability is poor or unresponsive. By comparison, we will take the time to learn how to operate other appliance interfaces such as TVs once they are purchased and installed. As regards apps. the user commitment is a little more pronounced as they select and download. However, in many cases users have apps. they had downloaded but rarely if ever use, either through forgetfulness about downloading them at all or sheer disinterest. Excellent usability is the key to overcoming any such problems. Not only do apps. users have a lack of commitment but because they are accessing many possible different applications they may not be necessarily focused on the Internet, it can be a secondary activity. In a straight debate between apps. and site it appears that the former comes out on top due to its faster speed and advantageous considerations such as the location feature.

Some common mistakes made when building sites and applications involve difficulty in touching and manipulation. The simple remedy for this problem is to use larger touch targets. Progressive disclosure is preferable to build an experience as opposed to attempting to put every option up front. More screens are desirable if each is focused and simple. Unlike the site, apps. content should be as short as possible not forcing the user to remember a plethora of information from page to page. The rule of thumb with usability and apps. is to make your brand stand out with excellent usability. The advice from the experts is to deploy usability testing prior to launch and do not activate naff comments in the app. store. You must remember that user experience is equivalent to brand promotion in the interactive world. This is all food for thought when analysing the usability pros and cons of apps. over website.

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Hip Magento 2 Websites Don’t Always Cut The Mustard

Recent research has uncovered the disturbing news that 42% of web users find what they are looking for on any particular web page. If this is true then 58% of users do not find what they need. This refers back to the issue of website usability and emphasises the fact that if customers cannot find what they want on your website they will go elsewhere, where they can. – and that will mean not returning to your Magento site. Usability is premium in securing sales and making profit. Flash Harry sites may look cool but do not always cut the mustard from a sales point of view. The principle of designing to custom ensures that usability is goal-led and does not distract the customer from their one intention – to make a successful online transaction.

These findings may be an over exaggeration but they will hopefully encourage us all to test our sites for user friendliness and efficiency. Finding the information you require as quickly as possible is the most important issue to any potential customer. If your site does not provide a fast highway to the information required then web surfers will simply move to a website or Magento 2 ecommerce web design that does provide it quickly and smoothly. A competent designer with an understanding for the business in question should be able to design a layout that includes the essentials and dispenses with the unnecessary. It is a case of sanity over vanity and knowing how to integrate some animation, if desired, without compromising the more essential features of a sales website. Expert designers insist that navigation and content must be worked together and suggest testing your website’s user-friendliness with your users. There are a number of things you can do to change the negative outcomes such as focusing on your content. This is the essence of what attracts customers to your site and keeps them returning to it. You can include lots of links on your site to enable easy navigation and encourage customer retention.

These issues may not affect your website but it is worth taking the time to check them out and give your website a clean bill of health.

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